Point to Ponder

The telecom industry of Pakistan is taking a radical shape in the present time period. With falling ARPUs (Average revenue per user) and increasing costs to operate, the profit margins are getting thinner for the businesses day by day. Yet we see the commercial divisions launching innovative (read operational death traps) each week.

But still what are common needs of the end user? Successful call in the first attempt, no drop calls, no voice distortions, easy messaging.. The list goes on. For a user sitting in Hajeera-AJK area and not being able to call the loved ones and bound to use the only cell phone service in the area is no less than a misfortune.

So who shall be the one who stands out and says, yes we can deliver on our promises and tag lines. Service quality is one area which every operator needs to look into. This is not about the RF KPIs but about the overall culture of bringing out the best for the end user. No technology, no business plan can be successful unless and until the delivery of the service stands out.